# OOTDOT

> OOTDOT is an innovative holding company building the next generation of businesses. It creates, acquires and scales specialised AI-native companies around a shared operating system.

- Website: https://ootdot.com
- Legal entity: OOTDOT SRL (Italy), VAT IT 05126550234
- Contact: hello@ootdot.com
- Languages: English, Italian

## What OOTDOT does

OOTDOT is not a traditional holding company. It is a company-building platform: each operating company focuses on a specific market while sharing common technology, AI capabilities, commercial relationships and strategic expertise. This model reduces execution risk, accelerates growth and creates synergies standalone companies rarely achieve.

Model: Create. Acquire. Scale.

Focus areas: Artificial Intelligence, Venture Building, Generative AI, AI Transformation.

## Vision

AI is reshaping industries. OOTDOT builds the businesses that drive this change: every industry is being rebuilt, legacy organisations struggle to adapt, and AI-native companies will capture disproportionate value.

In a world that evolves faster than we can think, we believe the future should not just be anticipated but also built. We turn great ideas into impactful businesses through innovation and design, driven by creativity, collaboration and a culture of action.

## Founders

- **Fabio Merlin** — Entrepreneur with 30+ years in digital innovation and design; founder of AQuest, a creative agency acquired by WPP plc.
- **Michele Mormile** — Entrepreneur in business development, innovation and growth, with 3 successful exits.
- **Francesco Marzoli** — 10+ years in technology, luxury branding and design; expert in generative AI and new venture creation.

## Group companies

- [Sileent](https://sileent.com): AI-native creative studio combining design, filmmaking, technology and generative AI. Includes Sileent Originals, which develops proprietary AI-native films, series and character IP.
- [Reesonance](https://reesonance.com): AI consulting and AI business transformation; custom AI solutions and proprietary SaaS such as Artemida.
- [AUGE Experience (AUGE-XP)](https://auge-xp.com): Digital experiences, websites, platforms and digital products.
- [HubTec](https://hubtec.it): Software, AI solutions (ISA, Talki) and digital platforms for the automotive industry.
- [Sport.xyz](https://sport.xyz): Sports education and experience platform connecting athletes and fans with world-class champions.

## Pages

- [Home](https://ootdot.com/): Single-page site with who we are, manifesto, founders, opportunities and group companies.